酷兒

Phono-semantic matching of English queer.

酷兒

1. (LGBT) queer

   北京酷兒合唱團／北京酷儿合唱团  ―  Běijīng Kù'ér Héchàngtuán  ―  Beijing Queer Chorus

Phono-semantic matching of Japanese Qoo.

酷兒

1. Qoo (type of non-carbonated soft drink)

   • 可口可樂雖然近百年只生產一種飲料，現在也完成了內線延伸，先後推出健怡可樂、兒童可樂、無糖可樂等，再加上芬達、酷兒、雪碧，其市場地位自然十分穩固，這些都要歸功給品牌延伸。 [MSC, trad.]
     可口可乐虽然近百年只生产一种饮料，现在也完成了内线延伸，先后推出健怡可乐、儿童可乐、无糖可乐等，再加上芬达、酷儿、雪碧，其市场地位自然十分稳固，这些都要归功给品牌延伸。 [MSC, simp.]

     From: 2009, 張中孚, 《世界老字號的不朽傳奇》, page 123

     Kěkǒukělè suīrán jìn bǎinián zhǐ shēngchǎn yī zhǒng yǐnliào, xiànzài yě wánchéng le nèixiàn yánshēn, xiānhòu tuīchū jiànyí kělè, értóng kělè, wútáng kělè děng, zài jiāshàng Fēndá, Kù'ér, Xuěbì, qí shìchǎng dìwèi zìrán shífēn wěngù, zhèxiē dōu yào guīgōng gěi pǐnpái yánshēn. [Pinyin]

     Even though Coca-Cola has been manufacturing one type of beverage for almost a century, it has also completed its product line extension, successively releasing Diet Coke, Coke for children, Coke Zero, etc., and additionally, Fanta, Qoo, and Sprite. Its place in the market is naturally very stable; all of this must be attributed to brand extension.

   • 準確的形象定位是成功經營品牌的基礎，消費者選擇酷兒，正是因為其形象定位符合消費者的心理需求。 [MSC, trad.]
     准确的形象定位是成功经营品牌的基础，消费者选择酷儿，正是因为其形象定位符合消费者的心理需求。 [MSC, simp.]

     From: 2013, 秦超, 《动漫营销》, page 31

     Zhǔnquè de xíngxiàng dìngwèi shì chénggōng jīngyíng pǐnpái de jīchǔ, xiāofèizhě xuǎnzé Kù'ér, zhèngshì yīnwèi qí xíngxiàng dìngwèi fúhé xiāofèizhě de xīnlǐ xūqiú. [Pinyin]

     Precise positioning is foundational to successfully operating a brand. Consumers choose Qoo exactly because its positioning matches their psychological needs.

   • 喜歡事物：喝酷兒果汁、飲料，洗澡，和動物交朋友。 [MSC, trad.]
     喜欢事物：喝酷儿果汁、饮料，洗澡，和动物交朋友。 [MSC, simp.]

     From: 2004, 雷万里, 《策划》, page 104

     Xǐhuān shìwù: hē Kù'ér guǒzhī, yǐnliào, xǐzǎo, hé dòngwù jiāo péngyou. [Pinyin]

     Things [Qoo] likes: drinking Qoo juices and beverages, taking baths, and making friends with animals.